Case Study: Coalmarch achieves measurable call-driven ROI and real-time agent insights with CallTrackingMetrics

How CallTrackingMetrics Supports This Agency’s Closed-Loop Marketing Efforts

Coalmarch, a North Carolina–based digital marketing agency focused on pest control, lawn care and HVAC, needed more than a phone system — they wanted to know the exact value of every call to quantify ad spend, identify which channels drove revenue, and gain clear visibility into call handling and lead quality as teams grew and shifted to remote work.

By implementing CallTrackingMetrics (call tracking, softphone, reports, real‑time agent dashboard and open API) and integrating with industry CRMs, Coalmarch was able to attribute calls to sources, let clients define lead quality, calculate ROI for marketing dollars, monitor agent performance remotely, and perform rapid remote installs—delivering accurate revenue attribution, improved sales performance and seamless work‑from‑home operations.

Coalmarch

Christin Nein

Director of Product Management