Case Study: Callbox achieves 30% lower call costs and up to 600% reduced acquisition costs with CallTrackingMetrics

How CallTrackingMetrics lowered our client’s acquisition costs by 600%

Callbox, an Israeli marketing technology firm with over 10 years' experience and 500+ clients, faced a common challenge: marketing by guesswork. They needed to attribute phone calls and the sales those calls generated back to web clicks so they could measure true cost per call and optimize acquisition costs.

By implementing CallTrackingMetrics—using Google Analytics/AdWords integrations and webhooks—Callbox integrated call and sales data into clients’ analytics and ad platforms, enabling customized, 24/7 support and rapid ROI. The solution let Callbox scale the offering to 400+ clients, delivering an average ~30% decrease in paid‑media call costs and a client-reported 600% reduction in acquisition costs, with measurable value often seen within two weeks.

Callbox

Eyal Gershon