Case Study: StubGroup Advertising achieves higher sales and ROI with CallTrackingMetrics

How CallTrackingMetrics Helps Our Clients Close More Sales and Make More Money

StubGroup Advertising, a top-ranked pay-per-click agency, needed better visibility into which PPC campaigns were generating the most valuable phone leads and how to improve call handling and conversion rates for its clients. The agency used CallTrackingMetrics to track and record calls from campaigns such as Google AdWords and Bing Ads, then turned that data into actionable insights.

CallTrackingMetrics helped StubGroup Advertising route calls based on business hours, forward unanswered calls, and listen to recordings to optimize budgets, ad copy, and sales processes. As a result, the agency was able to identify high-performing keywords and campaigns, reduce spend on weaker areas, and help clients turn more callers into customers, improving ROI and profitability.

StubGroup Advertising

John Horn

Director of Digital Performance