Case Study: Banyan Treatment Centers achieves faster call response times and better visibility with CallTrackingMetrics

How CallTrackingMetrics Helps Banyan Treatment Centers Grow, Scale, and Provide Care

Banyan Treatment Center, a nationwide behavioral healthcare provider with 16 facilities, needed a way to manage high call volumes, improve response times, and gain better visibility across its growing network. As demand for treatment rose, the team turned to CallTrackingMetrics for an all-in-one call tracking, marketing attribution, and conversation intelligence platform that could support intake, routing, and reporting.

CallTrackingMetrics implemented flexible call routing, Salesforce integration, real-time agent reporting, enhanced analytics, and customizable IVR to streamline operations and direct inquiries to the right teams. As a result, Banyan was able to manage up to 20,000 calls per month more efficiently, reduce call volume through better routing, improve team productivity, and make faster, more informed decisions with real-time data.

Banyan Treatment Center

Theresa Lithgow

Admissions Manager