Case Study: Southeastern Recovery Center streamlines admissions and marketing with CallTrackingMetrics

How CallTrackingMetrics Helped Southeastern Recovery Center Streamline Its Marketing and Admissions Process

Southeastern Recovery Center, a behavioral health and addiction treatment provider, needed a better way to manage high volumes of admissions inquiries, track clients from first contact, measure which marketing channels were working, and offer 24/7 support. To solve these challenges, the center turned to CallTrackingMetrics and its call tracking, attribution, and contact center tools.

CallTrackingMetrics implemented client-first call routing, centralized call logs, scheduling, and marketing attribution features so Southeastern Recovery Center could connect callers to the right agent quickly and see which campaigns performed best. The results were significant: the average time from first call to program admission dropped to just three days, the team identified its top four performing channels, and it gained the ability to provide round-the-clock client support.

Southeastern Recovery Center

Jake Gorman

Director of Marketing