Case Study: Phoenix Rising Behavioral Health Care Services achieves higher marketing ROI and better call attribution with CallTrackingMetrics

How Call Attribution Resulted in a “Complete Upgrade” of our Sales and Marketing Departments

Phoenix Rising Behavioral Health Care Services, a multi-location provider in Southern California, faced a transparency problem: with multiple active marketing campaigns and a single Google Voice number, they couldn’t tell which efforts were driving calls or effectively manage call agents and schedules. This lack of attribution made it difficult to allocate marketing budget and improve admissions processes.

After implementing CallTrackingMetrics, Phoenix Rising gained campaign-level call attribution, unique tracking numbers, call queues, and routing to specific agents, plus tools for scheduling and agent monitoring. The result was clearer marketing ROI, better-trained agents, upgraded Admissions/Sales and Marketing operations, and significant cost savings with improved conversion rates.

Phoenix Rising Behavioral Health Care Services

Ben Kaneaiakala

Chief Executive Officer