Case Study: Bipath (ContactCloud) achieves up to 328% higher conversions with CallTrackingMetrics

Finding Business Success with CTM’s Text Messaging Software

ContactCloud, founded by Michael Barnett as a white‑label spinout from his company Bipath, packages CallTrackingMetrics (CTM) software to deliver omnichannel communications with a heavy focus on SMS marketing. The core challenge was that many businesses wanted the ROI of text messaging but lacked the integrations, strategy and hands‑on support to run targeted campaigns and manage the inbound responses that follow.

ContactCloud solves this by implementing CTM’s text‑messaging suite with white‑label integration, segmented campaigns, inbox monitoring and trained support staff to handle replies. The results: dramatic engagement lifts—conversions rise up to 328% after three+ follow‑ups and 112% from a single follow‑up—hundreds of thousands of texts sent monthly, rapid company growth, and plans to scale revenue tenfold.

Bipath

Michael Barnett

Founder