Case Study: BAM Advertising & Marketing achieves data-driven ROAS and lead value optimization with CallTrackingMetrics

Driven Approach to Optimizing ROAS/Lead Value with CallTrackingMetrics

BAM, a Pittsburgh-based marketing agency focused on lead generation for home service and trade businesses, needed a better way to measure marketing ROI and lead value across channels. Using CallTrackingMetrics, BAM connected call tracking data from websites and other channels into its proprietary BAM Lead Tracker to understand which campaigns were driving new customers and revenue.

CallTrackingMetrics implemented dynamic number insertion, static tracking numbers, and API-based integration to feed call data into BAM’s system for channel-level analysis. The results were strong: BAM tracked more than $106,500 in ROAS from paid search calls for one client, achieving a 13.3:1 ROAS when combined with form data, and identified high-performing channels like Google organic while pinpointing underperforming ones for optimization.

BAM