Case Study: Callbox achieves 20% lower CPA with CallTrackingMetrics

Call Tracking for Marketers, MarTech, and Everyone In Between

Callbox was founded by Eyal Gershon and Hanan Avzuk after they struggled to connect phone leads and sales data back to ad campaigns, especially Google Ads. They needed a way to prove which marketing efforts were driving calls and revenue, while also keeping ad spend under control and supporting future growth. They found that solution in CallTrackingMetrics, which provided the call tracking and attribution platform they needed.

Callbox implemented CallTrackingMetrics as a white-label, customizable solution integrated with CRM and analytics tools, allowing them to tie calls and conversions directly to campaigns and optimize client media spend. With CallTrackingMetrics, Callbox has scaled to serve 400+ clients and achieved an average 20% reduction in cost per acquisition across multiple clients and verticals, while also improving lead quality and conversion volume.

Callbox

Eyal Gershon