Case Study: Xplornet Communications Inc. achieves an estimated $2.3M in customer lifetime value and 86% year-over-year call volume growth with CallRail

Xplornet Raises an Estimated $2.3 Million in Customer Lifetime Value with CallRail

Xplornet Communications Inc., a leading Canadian broadband provider, struggled to understand which marketing channels were driving prospects to their sales team and how those calls converted. After finding earlier providers lacked advanced features and speedy number provisioning, Xplornet switched to CallRail’s call tracking solution—implementing dynamic number swapping and separate tracking numbers to capture keywords, visitor sources, and campaign data.

Using CallRail, Xplornet discovered organic search drove three times the call rate of direct traffic (75% of tracked calls vs. 25%), prompting a shift of investment toward SEO and digital channels. As a result, Xplornet saw an 86% year-over-year increase in call volume from digital advertising and an estimated $2.3 million uplift in customer lifetime value from incremental conversions thanks to CallRail.

Xplornet Communications Inc.

Richard Marginson

Manager, Communications and Digital