Case Study: Xplornet Communications Inc. boosts customer lifetime value with CallRail

Xplornet boosts call volume 86% and adds $2.3 million in LTV with CallRail

Xplornet Communications Inc., a leading Canadian broadband service provider, faced a challenge in understanding which marketing channels were driving phone calls and conversions. Despite using call tracking for five years, their previous providers lacked advanced features and fast number provisioning, leaving them without actionable data on keywords, visitor sources, and campaigns. This led them to switch to the vendor, CallRail.

CallRail implemented its call tracking solution with dynamic number swapping on Xplornet's website to separate Organic and Direct traffic sources. The data revealed that 75% of calls came from Organic search, driving calls at three times the rate of Direct traffic. This insight allowed Xplornet to reallocate resources, resulting in an 86% year-over-year increase in call volume from digital advertising and an estimated $2.3 million increase in customer lifetime value.

Xplornet Communications Inc.