Case Study: Workshop Digital achieves 67% more leads and higher ROI with CallRail

Workshop Digital switches to CallRail and increases leads, ROI, and conversions while maintaining their cost per lead

Workshop Digital, a Richmond-based full-service digital marketing agency, faced call-tracking blind spots with their previous vendor and needed deeper, campaign-level attribution to tie phone leads to specific campaigns, ad copy, and keywords. They switched to CallRail’s call tracking solution — including features like Keyword Pools, call recording, and tagging — to gain the granular data required for more accurate reporting and optimization.

Using CallRail, Workshop Digital gave clients access to call recordings and tagging, used Keyword Pools to direct bidding and budget shifts, and identified which activities drove new-patient leads for a dental client. The result: a 67% increase in leads versus their prior provider, an 11% rise in conversion rate, improved ROI, and stable cost per lead — outcomes the agency directly attributes to CallRail’s insights.

Workshop Digital

Morgan Jarvis

Paid Digital Marketing Team Lead