Case Study: Workshop Digital increases leads and ROI with CallRail

Workshop Digital increases leads 67% with CallRail

Workshop Digital, a digital marketing agency, needed a call tracking solution that could provide granular data to attribute phone call leads to specific PPC campaigns and keywords for their clients. Their previous provider created data blind spots, preventing them from optimizing their marketing efforts effectively. They turned to the vendor CallRail for its call tracking service to gain this deeper insight.

By implementing CallRail, Workshop Digital gained access to detailed data through features like Website Pools, call recording, and tagging. This allowed them and their clients to identify which specific ads and keywords were driving valuable calls. The solution from CallRail delivered significant results, including a 67% increase in leads for one client while maintaining a stable cost per lead, and an 11% increase in their overall conversion rate.

Workshop Digital