CallRail
203 Case Studies
A CallRail Case Study
Workshop Digital, a Virginia-based digital marketing agency, faced the challenge of providing a complete picture of their clients' campaign performance. They struggled with surface-level data from other vendors that only showed campaign-level information, making it difficult to pinpoint which specific ads or keywords were generating quality leads and proving ROI. To solve this, they implemented CallRail's Analytics Suite for both call and form tracking.
Using CallRail, Workshop Digital gained granular, visitor-level data that maps the entire customer journey in one place. This allowed them to make smarter optimizations and provide deeper insights into what was effective within their advertising campaigns. The solution delivered significant results, including increasing one client's leads by 67 percent and improving both ROI and conversions by 11 percent each. CallRail empowered the agency to drive improvements and give their clients far more value.