Case Study: ParaCore achieves agency success and stellar client retention with CallRail

With Call Tracking Paracore Achieves Agency Success and Stellar Client Retention

ParaCore, a Tempe-based digital marketing agency led by Adam Arkfeld, faced the challenge of accurately tracking and proving ROI for PPC and lead-generation campaigns that relied on phone leads. After evaluating options, ParaCore adopted CallRail’s call tracking and analytics for its ease of use, flexible pricing, and comprehensive feature set to capture and organize call data across client accounts.

By implementing CallRail’s tracking, tagging, call recordings and dashboards, ParaCore streamlined reporting, automated insights, and provided clients with custom notifications and recordings. The impact was measurable: one client reduced cost per lead by more than 75% after adding call tracking, ParaCore cut hours spent analyzing data, and client retention remained extremely high (only one client lost in six months), underscoring CallRail’s role in proving ROI and supporting agency growth.

ParaCore

Adam Arkfeld

Founder and President