Case Study: Northern Commerce achieves more than 50% increase in leads and conversions with CallRail

With Call Tracking Northern Commerce Boosted Leads and Conversions by More Than 50%

Northern Commerce, a full-service digital agency in Toronto, worked with CallRail to solve a common franchise marketing problem: accurately tracking phone-call leads across hundreds of local locations. One of their clients, Oxford Learning Centres (150 locations), needed to attribute in-bound calls to specific digital and offline sources, so Northern Commerce implemented CallRail’s call tracking and analytics to capture and tie phone leads back to the original traffic source.

Using CallRail’s dynamic number insertion and a custom API integration into Northern Commerce’s ChainSync franchise system, the agency tracked the full customer journey across paid, organic, social, and offline channels. CallRail helped Northern Commerce and Oxford Learning Centres drive measurable gains — more than a 50% increase in leads and conversions, a 145% rise in call conversion rate, and a 43% reduction in cost per lead — and the agency now uses CallRail for over 50 clients.

Northern Commerce

Corey Dubeau

Vice President of Marketing