Case Study: Cardinal Digital Marketing achieves 40% more calls and 24% lower cost-per-lead with CallRail

With Call Tracking Cardinal Builds Client Relationships that Last

Cardinal Digital Marketing, a full-service agency that manages landing pages, paid media and client reporting—many for healthcare customers who rely heavily on phone leads—needed robust call tracking and analytics after a prior vendor’s limited features, poor reporting and cumbersome interface hampered their work. To solve that gap, Cardinal adopted advanced call tracking and analytics powered by CallRail to get clearer attribution, easier reporting, and better account management.

CallRail delivered a user-friendly platform, comprehensive analytics, call recording for QA, and an API that lets Cardinal sync call data into CRMs and custom reports, plus fast support when technical issues arose. The result: faster, more transparent reporting for clients, higher adoption of call tracking, and measurable impact—one client saw call volume grow more than 40% year‑over‑year and cost per lead drop about 24%—making CallRail a long-term partner for Cardinal.

Cardinal

Holly Robowski

Associate Director of Paid Media