Case Study: SalesX achieves a 90% reduction in cost per lead with CallRail

With Bing, Google Ads, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results

SalesX, a Bay‑area PPC agency, needed a reliable way to track and attribute phone leads across complex digital campaigns and franchise-style clients while automating data flows to avoid manual work. To solve that challenge they adopted CallRail’s call tracking platform and API for dynamic number insertion, call routing and tracking of inbound calls alongside PPC and SEO metrics.

Using CallRail’s features (IVR, geo- and responsive routing, easy number provisioning and a robust API) SalesX integrated call data into its “Iron Man System,” automated reporting, and optimized targeting. The CallRail-enabled approach helped SalesX cut a debt‑relief client’s cost per lead by more than 90% (from about $700 to $60) with a ~35% conversion rate, while also saving the client hundreds–thousands of work hours managing tracking numbers.

SalesX

Emmanuel McCoy

SEM Manager