Case Study: Whitehardt achieves clearer lead attribution and stronger ROI with CallRail

Whitehardt proves 50% call attribution with CallRail

Whitehardt, a full-service marketing agency for law firms, faced the challenge of attributing client phone leads to specific marketing channels in an industry traditionally reliant on a single, branded phone number. This practice made it impossible to measure the return on investment for different ad campaigns. Using CallRail's call tracking and analytics platform, they sought to bring clarity to their attorney marketing efforts.

The solution involved implementing CallRail's tracking number pools and analytics suite to accurately match calls to their originating marketing channels and keywords. This provided actionable insights, revealing that most phone leads came from mobile click-to-call and text ads. CallRail enabled Whitehardt to attribute over 50% of calls for their clients, demonstrating clear ROI and helping shift client strategies toward digital advertising with measurable impact.

Whitehardt