Case Study: WebMechanix Improves Lead Qualification and Conversion Insights with CallRail

WebMechanix tracks 225,000+ companies' leads with CallRail

WebMechanix, a digital marketing agency, needed to identify the sources of their clients' best leads to effectively optimize conversion rates. Their challenge was a reliance on client self-reporting for lead qualification and source attribution, which was ineffective for B2B services where leads are often closed over the phone. They turned to CallRail for a call tracking and analytics solution.

CallRail implemented its call tracking software, enabling WebMechanix to embed unique tracking numbers in each marketing campaign. This allowed the agency to identify lead sources and use call monitoring to assess lead quality and handling. The results were significant; WebMechanix proved the value of their campaigns over other vendors, identified website improvements to streamline customer service, and corrected internal lead routing issues for clients, which increased conversions. CallRail provided the hard numbers needed for accountability and a qualitative assessment of online conversions.

WebMechanix