Case Study: Webistry achieves 400% increase in conversions with CallRail

Webistry Increases Conversions by 400% with Call Tracking

Webistry, a data-driven PPC and CRO agency serving 70+ clients, needed accurate phone-call attribution for service-industry customers to measure campaign- and keyword-level performance. One long-standing dental client refused multiple tracking numbers and relied on imperfect patient surveys, so Webistry adopted CallRail call-tracking because it was user-friendly, full-featured, and cost-effective to include in monthly pricing.

Webistry ran a one-month test with CallRail using a single tracking number and proved they were driving five times more calls than the client thought, then expanded to multiple numbers to track campaigns and keywords. Using CallRail, the dental account saw a 400% increase in conversions over three months; Webistry reports a 45% improvement in client retention after rolling CallRail out to all clients, a 23% uptick in sales when CallRail was used with Unbounce landing pages, and clients confidently increasing ad spend (one client boosted spend 400% year over year).

Webistry

Jonathan Naccache

Co-Founder