Case Study: VIIRL Marketing achieves $100M in booked home service jobs with CallRail

Viirl Marketing drives $100M in booked home service jobs with CallRail

Viirl Marketing, a transparent agency managing over 500 home service clients, faced a significant challenge with high ad spend and a lack of visibility into its true return on investment. They needed to prove ROI to their clients by connecting marketing efforts directly to booked revenue, moving beyond anecdotal feedback to defend against claims of generating low-quality "tire kicker" leads.

Using CallRail as the essential data backbone for their proprietary Lead Cloud reporting system, Viirl integrated call tracking, recording, and transcription. This solution provided granular insight into the entire lead lifecycle, from source to revenue. The implementation of CallRail's data, combined with an AI auto-responder system, resulted in a 40% contact rate (up from ~8%), recovered vanishing leads, and generated $25 million in booked revenue for clients in a single quarter, achieving up to 9x return on ad spend.

Viirl Marketing