Case Study: Two Wheels Marketing estimates phone call revenue for eCommerce clients with CallRail

Two Wheels Marketing estimates nearly $18K in phone call revenue with CallRail

Two Wheels Marketing, a boutique digital marketing agency, faced the challenge of accurately tracking revenue generated from phone calls for their eCommerce clients. They needed a way to attribute sales from these calls to their digital marketing efforts, as this valuable revenue was often missing from their reports. They turned to CallRail's call tracking service to address this gap and better prove their full value to clients.

Using CallRail, Two Wheels Marketing developed a custom equation to estimate phone call sales based on call duration, historical close rates, and average order value. This solution provided them with data to show clients the additional revenue their campaigns generated. For one florist client, CallRail helped them identify an estimated $18,000 in monthly sales from phone calls, revealing that up to 50% of conversions came from calls and significantly proving the agency's impact.

Two Wheels Marketing