Case Study: Toronto Tees rescues 15–20% of lost leads with CallRail's Lead Center

Toronto Tees rescues 15-20% of their lost leads thanks to Lead Center

Toronto Tees is a 17-year-old custom t-shirt business with two retail locations in Toronto, ON, that now drives roughly 95% of orders online but still relies heavily on phone calls. With a small staff juggling in-store duties, one employee (Kyle) was fielding about 100 calls per day and the company struggled with fragmented phone systems (Vonage, multiple cell phones) and no texting capability—leading to missed calls and lost leads. To address this, Toronto Tees turned to CallRail’s Lead Center.

CallRail’s Lead Center centralized calls into a single app, enabled easy transfer to stores, and automatically sent follow-up texts to missed callers, which prompted many customers to reply or call back. As a result, CallRail helped Toronto Tees recover a substantial share of previously lost leads—Joe estimates roughly a 10% lift in conversions overall and as much as 15–20% during December—an improvement that can mean the difference between profitability and loss.

Toronto Tees