Case Study: Titan PPC achieves more accurate PPC measurement and ROI reporting with CallRail

Titan PPC helps clients dig deeper into their data with call tracking

Titan PPC, a Vancouver-based pay-per-conversion agency, needed deeper analytics to give clients an accurate picture of PPC ROI—especially for phone leads that weren’t being captured in standard reporting. To close that gap they adopted CallRail’s call tracking and reporting to capture calls as conversions and link them to campaigns and keywords.

Using CallRail, Titan PPC can attribute calls to specific keywords and campaigns, include dozens of previously uncounted call conversions (e.g., adding 20–30 calls to campaign reports) and, for a top ecommerce client, tracked 90–130 paid-ad calls in the last 30 days that were previously invisible. CallRail’s granular reporting and lead-scoring capabilities let Titan PPC prove ROI, optimize campaigns, and help clients qualify and follow up on high-value leads.

Titan PPC

Patrick Schrodt

Founder