Case Study: The Humberview Group triples inbound leads with CallRail call tracking

The Humberview Group triples inbound leads with CallRail

The Humberview Group, representing 20 automotive dealerships, faced a challenge with digital marketing attribution. They found that focusing solely on website form submissions caused them to miss a significant number of leads, as most potential customers prefer to call. They needed a more comprehensive way to track and analyze these inbound calls to improve their marketing effectiveness and chose to implement CallRail's call tracking and analytics service.

CallRail provided a solution with features like Dynamic Number Insertion and an open API, which allowed Humberview to integrate call data with Google Analytics, Google Ads, and their internal platform. This gave them a unified view of their marketing efforts across all channels. As a result, The Humberview Group was able to identify their best-performing channels and triple their number of inbound leads.

The Humberview Group