Case Study: The Humberview Group triples inbound leads with CallRail call tracking

The Humberview Group triples inbound leads with CallRail

The Humberview Group, a chain of auto dealerships in Ontario, was missing a significant number of leads by focusing its analytics primarily on web form submissions. To gain visibility into its high-performing yet underutilized phone channel, the company adopted call tracking from CallRail.

By implementing CallRail's call tracking, The Humberview Group was able to attribute phone calls to specific marketing efforts. This data allowed them to streamline their marketing strategy, resulting in a tripling of their month-to-month inbound leads.

The Humberview Group