Case Study: The Humberview Group triples inbound leads with CallRail

The Humberview Group Triples Inbound Leads After Switching to CallRail

The Humberview Group, a Toronto-based dealer group representing more than 30 automotive dealerships, faced attribution blind spots from multichannel buyer journeys and was missing many phone-led conversions when relying on website form submissions and a basic bundled call-tracking tool. After a site redesign removed their previous call-tracking, they chose CallRail to regain visibility into inbound calls and other off-site touchpoints.

CallRail’s Dynamic Number Insertion, Keyword Tracking, Goals feature, and open API—integrated with Google Analytics, Google Ads, and Humberview’s internal analytics—unified reporting on a single dashboard, improved attribution, and made lead data actionable. Within six months of implementing CallRail, The Humberview Group captured about three times more inbound leads (a >300% increase), lowered CPL, optimized conversions, and is now rolling the solution out company-wide.

The Humberview Group

Maxim Poliakov

Digital Marketing Manager