Case Study: The Arbor Company gains marketing visibility and reduces wasted ad spend with CallRail

The Arbor Company sees 63% of inbound calls from Google Business Profile with CallRail

The Arbor Company, a senior living provider with over 45 communities, faced the challenge of distinguishing valuable sales inquiries from a high volume of routine calls across its locations. This lack of clarity made it impossible to accurately measure which marketing investments were driving growth, risking wasted ad spend. They turned to CallRail's call tracking and analytics services to gain visibility.

Using CallRail, The Arbor Company implemented call tracking with keyword spotting and call length filtering to separate new leads from operational calls. The solution provided by CallRail revealed that 63% of inbound calls came from Google Business Profile, allowing the company to eliminate wasted spend on branded Google Ads. This data-driven approach enabled them to reduce unnecessary advertising costs and reallocate their marketing budget to more effective channels.

The Arbor Company