Case Study: Supply.com achieves 50% ad budget reduction while maintaining sales with CallRail

Supply.com Cuts Advertising Budget with CallRail

Supply.com, a home renovation supplier selling via retail e-commerce, professional channels and B2B, struggled to measure which advertising efforts were driving sales because phone leads to their call center weren’t being attributed properly (they relied on awkward alphanumeric codes). CallRail’s call tracking and analytics were engaged to provide the missing visibility needed to link inbound calls to web sessions and understand true campaign performance.

Using CallRail to track and attribute phone leads, Supply.com gained comprehensive cross-channel analytics that enabled immediate optimization: they cut Google Ads spend by 50% while maintaining the same sales levels, removed underperforming Amazon ads, and redeployed wasted spend into better-performing bids and products. CallRail delivered the final piece of attribution data, giving Supply.com clearer revenue and margin visibility and higher ROI on advertising.

Supply.com

David Gallmeier

Marketing and Development