Case Study: Sullivan Law & Associates boosts qualified leads and signed cases with CallRail

Sullivan Law & Associates boosts qualified leads 25% with CallRail

Sullivan Law & Associates, a family law firm, faced a significant intake problem where marketing-generated leads were being lost due to missed calls, slow follow-up, and disconnected systems. This prevented them from understanding marketing ROI and converting prospects into signed cases. To address this, they worked with CallRail and implemented a connected tech stack including CallRail's call tracking and AI voice agent, alongside Lawbrokr for intake and Lawmatics for CRM automation.

The solution involved integrating CallRail for call attribution and 24/7 answering, Lawbrokr for upfront lead qualification, and Lawmatics for automated follow-up. This created a seamless workflow from first contact to retained client. By using CallRail's platform, the firm achieved an approximately 85% improvement in call visibility and attribution, a 25% increase in qualified leads, and retained an additional 5-15 new clients per month through automated engagement.

Sullivan Law & Associates