Case Study: Street Digital improves multifamily occupancy insights with CallRail

Street Digital uncovers 45% dropped calls with CallRail

Street Digital, an agency that partners with institutionally owned apartment communities, faced a challenge in proving the return on marketing spend for its clients. Despite generating calls and clicks, a lack of clear attribution made it difficult to know what was truly driving occupancy rates, and operational issues like broken phone lines often wasted the leads they did generate.

The solution was implementing CallRail's call tracking and form tracking to create a single source of truth for every lead. This provided Street Digital with the data to properly attribute leads to marketing sources, reallocate budgets to the best-performing channels, and identify critical operational gaps. With CallRail, they immediately diagnosed a client's issue where 45% of calls were being dropped, leading to smarter decisions, stronger performance, and a direct impact on occupancy rates.

Street Digital