Case Study: SocialON, a social media agency, achieves 250% increase in sales with CallRail

Social Media Agency Uses CallRail to Drive 250% Increase in Sales

SocialON is an Atlanta-based digital and social media agency that serves family-focused, multi-location entertainment clients like Sky Zone. They were driving clicks with Google Ads and paid social but couldn’t prove which digital campaigns produced offline phone bookings, leaving clients uncertain about ad spend — so SocialON enlisted CallRail for call tracking and analytics.

Using CallRail’s call tracking, call recording, Call Flow Builder and white-label reporting, SocialON attributed click-to-call conversions, optimized channels (for example improving Google Places listings), routed calls more efficiently and coached clients with recorded evidence. The result: clients’ event sales grew from roughly $15–20K to $60–70K — a 250% increase — while agencies and clients gained confidence to scale ad spend and reduce call-center costs.

SocialON

James Lindsay

Chief Executive Officer