Case Study: Sober Partners reduces wasted ad spend with CallRail

Sober Partners reallocated 43% of wasted ad spend with CallRail

Sober Partners, a rehab center, was facing a challenge with its PPC campaigns. Although the ads were generating a high volume of calls, a significant portion of these leads were low-quality and not converting into admissions. This resulted in a large amount of wasted ad spend. To address this, they worked with their digital marketing agency, WebServ, which used CallRail's Dynamic Number Insertion and visitor tracking services to identify the problem.

CallRail's solution allowed the agency to attribute calls to specific keywords and analyze their quality. By identifying the keywords that were generating unqualified leads, they were able to defund them and reallocate that budget to profitable terms. Using CallRail, the agency identified that 43% of the ad spend was being wasted. After reallocating that budget, Sober Partners saw a dramatic improvement in lead quality and generated multiple admissions from the previously wasted spend.

Sober Partners