Case Study: Snapshot improves lead qualification and call insights with CallRail

Snapshot helps clients answer 11 of 20 calls in one day with CallRail

The customer, Snapshot, a full-service marketing agency, faced a challenge where one of their clients was concerned that paid media efforts were not generating calls. They used CallRail's platform to investigate this issue and gain better insights into their call activity.

Using CallRail, the Snapshot team was able to assess the client's account and identify that many calls were going unanswered. The solution allowed them to help the client see where leads were being lost and ensure every call is answered. Specifically, CallRail's Premium Conversation Intelligence was used to automatically qualify and disqualify leads based on keywords, providing a quick view of call sentiment and trends at scale.

Snapshot