Case Study: SmartBug Media proves healthcare marketing ROI with CallRail

SmartBug Media drives 711% revenue ROI with CallRail

SmartBug Media, a full-service digital marketing agency, partnered with their client, The Arbor Company, a senior living provider, to address the challenge of proving marketing ROI across 44 individual communities. The primary hurdles were generating more qualified leads, executing effective local SEO for each location, and accurately tracking offline conversions like phone calls, which were a critical lead source. They turned to vendor CallRail for call tracking and attribution software to bridge this data gap.

CallRail's solution provided detailed call tracking and recording, integrated with HubSpot and Databox. This allowed the team to use AI-powered keyword spotting to identify and report only on qualified sales calls, separating them from general inquiries. The measurable impact was a 711% revenue ROI from their marketing efforts over a 30-month period. By incorporating call data, they identified an additional 108 residents whose first interaction was a phone call, and the client achieved its highest sales-qualified lead month on record, providing a complete and accurate picture of marketing performance.

SmartBug Media