Case Study: Slamdot achieves 60% increase in client call volume and saves dozens of work-hours weekly with CallRail

Slamdot and Call Tracking Local Agency Marketing Done Right

Slamdot, a Knoxville-based full-service digital agency, needed a reliable way to track and attribute phone-call leads for local small-business clients so they could prove campaign ROI and improve conversions. They turned to CallRail’s call-tracking and Conversation Intelligence tools (including Keyword Tracking/Spotting and Call Recording) to fill the gap in phone analytics and reporting.

By implementing CallRail’s suite, Slamdot automated call tagging and analysis (saving dozens of work-hours per week), identified the keywords and campaigns driving calls, and used call recordings to improve on-phone conversions. The results were measurable: one client saw a 60% year-over-year increase in call volume, better revenue attribution, stronger client retention (average two years), and clients returning from other agencies — outcomes Slamdot attributes directly to CallRail.

Slamdot

Daniel Monday

Chief Operating Officer