Case Study: Sixth City Marketing delivers more accurate insights with CallRail

Sixth City Marketing delivers more accurate insights with CallRail across 11 locations

Sixth City Marketing, a digital marketing agency, faced a challenge providing granular call tracking and analytics for their multi-location client, Pet Palace. Their previous vendor lacked scalability and seamless integration with Google platforms, preventing them from accurately reporting marketing ROI and optimizing campaigns. They needed a better solution to track leads from calls and form submissions.

By implementing CallRail, Sixth City gained a scalable solution with seamless integration into Google Ads, Analytics, and Business Profiles. This provided detailed, location-specific call insights, allowing them to optimize paid campaigns and accurately report cost per lead. As a result, CallRail helped Sixth City drastically decrease Pet Palace's cost per click and cost per lead while delivering more affordable and valuable service than the previous vendor.

Sixth City Marketing