Case Study: Silver State Injury Law achieves SEO attribution and 5.5x ROI with CallRail

Silver State Injury Law drives 36% of signed cases from organic search with CallRail

Silver State Injury Law, a personal injury law firm, faced the challenge of operating in the highly competitive Las Vegas market without any meaningful organic search traffic or a system to measure the return on their SEO investment. They engaged CallRail to implement its dynamic number insertion platform to solve this attribution problem and determine if their marketing spend was paying off.

CallRail's solution provided a closed-loop attribution system that linked phone calls and form submissions directly to their acquisition source. This allowed the firm to definitively trace 36 signed cases worth an estimated $1 million in recoveries directly to organic search over a 12-month period, achieving an impressive 5.5x return on their investment and proving the value of their SEO strategy.