Case Study: Search marketing firm IVIO doubles a law firm's monthly client intake with CallRail

SEO Firm Doubles Monthly Client Intake with CallRail

IVIO is a search marketing firm that specializes in law firm clients and needed reliable conversion data as it ramped up Google Ads campaigns. After finding their previous call-tracking provider too complex and slow, IVIO selected CallRail to deliver clear call analytics, call recordings, and integration with Google tools to prove campaign performance to skeptical clients.

Using CallRail’s call tracking platform and analytics, IVIO deployed unique trackable numbers down to the keyword level, integrated CallRail with Google Tag Manager and Google Analytics, and used automated call recordings and reporting to show clients how calls were answered. CallRail’s solution produced measurable impact—one Tucson law client’s monthly new-case intake rose from about 12 to 25—and helped IVIO improve front‑desk handling, increase transparency, and demonstrate clear ROI from search campaigns.

IVIO

Craig Brooksby

COO