Case Study: SearchLab achieves streamlined call conversion tracking and full-spectrum reporting with CallRail

SearchLab delivers optimized campaigns, full-spectrum reporting with CallRail and WordStream

SearchLab, a Chicago-based SEM agency that runs month-to-month engagements, needed a way to prove consistent ROI to fast‑growing clients. To optimize PPC campaigns and capture phone-based conversions, the agency combines WordStream for paid-search optimization with CallRail’s call-tracking and attribution services.

CallRail delivered ad‑ and keyword‑level call tracking and attribution (integrated into Google Ads and WordStream), letting SearchLab drill into unique callers, call duration, and exportable caller records. That visibility helped uncover a single caller who dialed 40 times, improved reporting transparency, and helped lower cost per conversion—down to about $30 for a property‑tax appeals client—so SearchLab can demonstrate clear, measurable ROI to clients.

SearchLab

Mark Bealin

Founder and Principal