Case Study: Search Marketers Reduces Cost Per Lead with CallRail

Search Marketers lowers customer acquisition cost by 66% with CallRail

The customer, a search marketing agency named Top Level Management, faced the challenge of needing to attribute and qualify phone leads driven by their client's Google Ads campaigns, while also seeking to lower cost per acquisition (CPA) and coach their support teams. They turned to the vendor CallRail for its call tracking and analytics solution.

CallRail provided a one-stop call analytics solution that delivered full campaign attribution, showing which specific keywords drove calls. This insight allowed the agency to optimize ad spending. As a result, CallRail helped Top Level Management lower their customer acquisition cost by 66% and prove the ROI of their marketing campaigns, with the solution typically paying for itself within a week.