Case Study: Sagora Senior Living achieves eye-opening cost-per-lead insights with CallRail

Sagora Senior Living Enjoys Eye-Opening Value from CallRail CPL Reporting

Sagora Senior Living, which operates more than 30 retirement communities across several states, faced a common marketing challenge: they didn’t know which campaigns, ad groups, or keywords were actually driving conversions (calls, form fills, or tours) and struggled to calculate true cost per lead. When Bret Forster joined the team he introduced CallRail’s call tracking and reporting to help identify where inbound leads were coming from and to resolve persistent CPL reporting headaches.

CallRail’s solution — call tracking plus its multi-touch Cost Per Lead report — gave Sagora a single place to pull together calls, form/text conversions, and ad spend from Google, Facebook, and Bing, and to view results across multi-touch attribution models. The CallRail setup let Sagora mark qualified leads, filter by raw or qualified leads, and see CPL by campaign, ad group, and keyword, eliminating manual Excel work, reducing time spent aggregating data, and providing “eye-opening” clarity on which search terms and channels deliver the best leads.

Sagora Senior Living

Bret Forster

Digital Marketing Manager