Case Study: Romanelli & Son Pool Service improves lead attribution and marketing confidence with CallRail

Romanelli & Son Pool Service - Customer Case Study

Romanelli & Son Pool Service, a Long Island pool company serving residents for over 22 years, needed to keep up with heavy seasonal demand as Memorial Day weekend approached. With phones ringing constantly during May and June, the team needed a way to understand which marketing efforts were driving leads and to support customer service during one of the busiest periods of the year.

CallRail provided call tracking, form tracking, conversation intelligence, and Google My Business integration. Romanelli & Son Pool Service used call transcription to load calls into AI for analysis and to pinpoint weak areas in customer service, while lead attribution helped them measure ROI across ad campaigns and marketing efforts. The company said strong content marketing and Google Business Profile reviews helped support its rankings and contributed to its busy season performance.

Romanelli & Son Pool Service

Rocco Romanelli

Co-Owner and General Manager