Case Study: Reliable Heating & Air lowers cost per lead with CallRail Form Tracking

Reliable Heating & Air lowers cost per lead with CallRail Form Tracking

Reliable Heating & Air, a home services company, faced internal skepticism from its managers regarding a new search engine marketing idea proposed by its Director of Marketing. To prove her hypothesis, Lea Anne Roberts utilized CallRail's Form Tracking tool to test the potential campaign.

By implementing CallRail's Form Tracking, the company was able to test the new PPC campaign idea effectively. The solution provided the necessary proof to gain team buy-in and ultimately succeeded in lowering the company's cost per lead. The use of the tool also helped tighten lead response times and offered clear insights into campaign performance.

Reliable Heating & Air