Case Study: Reliable Heating & Air lowers cost per lead with CallRail Form Tracking

Reliable Heating & Air lowers cost per lead to $15.15 with CallRail

Reliable Heating & Air, a local heating and air conditioning company, faced internal skepticism from leadership when a marketer proposed a new search engine marketing strategy. The challenge was to prove the value and quality of leads from bidding on new, inexpensive keywords related to equipment leasing without the support of a development team. The marketer used CallRail's Form Tracking product to test her hypothesis.

Using CallRail's Form Tracking custom form builder and Quick Response notifications, the marketer quickly launched a form-only campaign to capture leads. This solution allowed her to efficiently track and distribute high-quality leads to the sales team. CallRail enabled her to demonstrate that the new keywords were successful, resulting in a cost per lead of just $15.15 and creating one of the company's most cost-effective campaigns.

Reliable Heating & Air