Case Study: Realty Hive improves marketing ROI and tracks what works with CallRail

Realty Hive tracks ad performance across 40 states with CallRail

Realty Hive, a real estate marketing agency, faced the challenge of optimizing its advertising spend across numerous channels to understand what was truly generating leads and what was not. They turned to the vendor CallRail and its call tracking service to accurately measure the effectiveness of their marketing efforts, moving beyond unreliable manual methods like asking customers how they found them.

By implementing CallRail, Realty Hive gained clear data on which marketing initiatives drove phone calls. This allowed them to definitively prove that expensive traditional print ads were ineffective and reallocate that budget to higher-performing strategies. CallRail also provided tracking numbers for physical materials like flyers and business cards, giving the company a comprehensive view of what was working across both digital and traditional formats.

Realty Hive