Case Study: Pathfinder Alliance uncovers wasted ad spend and boosts marketing accountability with CallRail

Pathfinder Alliance cuts underreported calls by 70% with CallRail

Pathfinder Alliance, a digital marketing agency, faced a challenge with a client who believed their offline advertising was generating a high volume of calls. The agency's own reporting, which only tracked click-to-call conversions from digital ads, was missing a significant number of manual dials, creating a blindspot in their marketing attribution. They turned to CallRail's call tracking service to gain a complete picture of all inbound calls.

By implementing CallRail, Pathfinder Alliance was able to use dynamic numbers to track calls from both digital and offline channels. The solution revealed they had been under-reporting website calls by 70%. Most notably, a $15,000 TV campaign was directly responsible for only 3 calls. This data proved their digital marketing was 20 times more cost-effective at generating leads than the offline campaign. CallRail provided the holistic data needed to optimize the client's marketing spend effectively.

Pathfinder Alliance