Case Study: ParaCore drives better lead tracking and client retention with CallRail

ParaCore cuts cost per lead 75% with CallRail

ParaCore, a pay-per-click lead generation agency, faced the challenge of accurately tracking and proving the ROI for phone call leads generated by their clients' advertising campaigns. Without proper call attribution, they struggled to demonstrate their value, optimize ad spend effectively, and retain clients who could cancel their month-to-month contracts at any time. To address this, they turned to the call tracking and analytics services from their vendor, CallRail.

By implementing CallRail's call tracking technology, including dynamic number insertion and website pools, ParaCore gained precise data on which ads and keywords drove phone calls. The solution's integration with Google Ads and features like call recording and tagging allowed them to provide clients with definitive ROI reports. This data-driven approach was crucial to their success; ParaCore highlighted that using CallRail's services helped them achieve a remarkable six-month client retention rate with zero losses and, in one instance, helped a client reduce their cost per lead by 75% while increasing conversions fourfold.

ParaCore