Case Study: Pain Free Dental Marketing achieves more booked dental appointments and better marketing attribution with CallRail

Pain Free Dental Marketing drives calls and fills exam chairs with marketing attribution and call recording

Pain Free Dental Marketing, a Texas‑based full‑service digital agency that acts as a CMO for dental practices, needed reliable measurement of online and offline marketing — especially phone calls — because their fee model ties agency revenue to client performance. To accurately attribute which channels drove appointments and to diagnose why calls weren’t converting, Pain Free Dental Marketing turned to CallRail, using features like Dynamic Number Insertion, call recording, and marketing attribution.

CallRail’s Dynamic Number Insertion and call recording let Pain Free Dental Marketing see which channels generated the most appointment‑driving calls, allocate spend accordingly, and listen to calls to improve phone handling. Using CallRail they identified a case where website leads rose about 50% while new patients were down 25% year‑over‑year, then used call recordings to train staff, make operational changes, and boost conversion — results Pain Free Dental Marketing says make CallRail indispensable.

Pain Free Dental Marketing

Ben Deutsch

Client Services